Our approach

Fit first. Speed second. Hours never.

Three beliefs shape everything we build: software should fit your business, AI lets senior engineers build it fast, and you should pay for value — not time.

Software should fit the business — not the other way around

For decades, adopting software meant changing how you work. You bought an ERP, then rebuilt your processes to match its assumptions. The tool led; the business followed.

We think that is backwards. Your processes are how you create value — they are the point, not an inconvenience for the software to flatten. So we start by understanding them: we sit with the people doing the work, map the real steps and the real exceptions, and design software that fits.

What changed is speed. AI makes our senior engineers dramatically faster — fast enough that building something tailored is no longer a luxury. Crucially, AI accelerates seniors; it does not replace them. People who understand your business and care about how software feels review every decision and every line.

The process

From your process to working software

  1. 01

    Understand

    We map your process with the people who do the work — steps, exceptions and the day-to-day.

  2. 02

    Design the fit

    We design software around your process, not a template you have to adapt to.

  3. 03

    Build at AI speed

    Seniors build fast, accelerated by AI, with human oversight on every decision.

  4. 04

    Ship & iterate

    You get working software quickly and we refine it with you — paid for value.

Pricing

Value-based, agreed up front

When speed is your advantage, hourly billing is the wrong incentive. We agree on the outcome and what it’s worth, so we’re rewarded for results — not for taking longer.

You know the cost in advance

Fixed pricing tied to outcomes. No surprise invoices, no meter running.

Incentives aligned

We win when you do. Faster, better software is good for both of us.

Speed benefits you

Our 100× pace shortens time-to-value instead of inflating a timesheet.

Questions

Good questions

Do you replace our ERP?

Not necessarily. We study your processes and build what fits — sometimes a focused tool alongside your ERP, sometimes replacing parts of it. The goal is fit, not rip-and-replace.

Is AI-built software trustworthy?

AI makes our senior engineers faster — it doesn’t replace them. Every line is reviewed by people who understand your business and how software should feel to use.

Why value-based pricing?

Because our speed shouldn’t cost you more. We agree on the outcome and its value, so incentives are aligned: we win when you do.

How do we get started?

Create a free ilta Flow workspace and try it, or book a 30-minute intro call. We map your process, propose a fit and a fixed price, and you decide.

Let’s talk

Bring us your messiest process.

The harder it is to fit off-the-shelf software, the more we can help. Book a free intro call.